2013年2月8日星期五

Justin Timberlake Appointed As Bud Light Platinum's Creative Director

Justin Timberlake is on a roll in terms of media attention. Yesterday he uploaded an interactive art on image tagging startup Stipple's website for his new album 20/20 Experience. Today, he has been appointed as Bud Light Platinum's new creative director.

"Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity in the lifestyle space," Paul Chibe, VP of Anheuser-Busch's U.S. marketing, said in a statement.

"Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand."

Timberlake's first appearance as the brand's creative director will happen on February 10, in a 60 second "Platinum night" ad featuring Timberlake's new "Suit & Tie" song.

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